Are you confused between HTTP and HTTPS? and how HTTPs relates to SEO? These are the most basic questions that come in the mind of internet users while internet surfing. There are the majority of websites throw one error message identified as “Not secure” which sometime unable the users to read complete blog.
Now the question is “How this error occurs”? The main reason behind this error message is “SSL “i.e. an absence of HTTPS. why ssl is important and how it’s incorrectly configuration creates “not a secure error” and how it affects SEO are the important measures for digital marketing.
SSL is basically a security based protocol which permits secure communication. It plays a major role in providing encryption on ecommerce websites and enhancing the performance of the website. To make it operational, it needs a certificate. The SSL certificate provides security and helps to enable HTTPS. The website containing https enhance the trust level of the audience, which acts as a positive sign for getting traffic.
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